MAJID ALF
0'
Kick-off

Highlights & Goals

Jim BeglinMajid Alf, product designer, starts with research. He is looking for the real problem.

Locker room

Tactics board

The eleven skills I field on every project, against the ten problems that almost always show up. Each move below uses the same numbers: green is my squad, red is the opposition.

My squadOppositionGoal
Project goal1Tight deadline2Design debt3Vague brief4Assumptions5Mixed feedback6Scope creep7Tangled flow8Long forms9Inconsistent UI10Confusing copy1Empathy2User research3Info architecture4Design system5Accessibility6Wireframes7UX writing8Motion9Usability tests10Visual UI11Prototyping
On the benchFigma, Pendev, Claude, Mobbin. Ready when called.
Coach’s noteNever fall in love with the first solution.

Approach & Working Movement

my workflow, from research to handoff

1.Research & Problem Definition

Scouting first. Find the real problem before drawing anything.

1Empathy2User research3Vague brief4Assumptions

2.Information Architecture & Flow

Set the formation. Map the structure and the shortest route to goal.

3Info architecture6Wireframes7Tangled flow6Scope creep

3.Visual UI Design & Prototyping

Pattern drills. Design the UI, then run it as a prototype until it flows.

4Design system8Motion10Visual UI11Prototyping9Inconsistent UI2Design debt

4.UX Writing & Microcopy

Instructions from the touchline. Every word points to the next move.

5Accessibility7UX writing8Long forms10Confusing copy

5.Review, Validation & Handoff

Matchday. Reviewed, validated, and handed off ready to build.

5Accessibility9Usability tests11Prototyping5Mixed feedback1Tight deadline

MAJID ALF
Team of the season

Showcase XI

Highlights from the work, on the team sheet. Pick a player for the big-screen replay, or take an open shirt for yours.

Majid Alf FCFormation 4-3-3Manager: Majid Alf
Match results

Full-time stats

My portfolio, written as match statistics: the baseline before each project against the result after launch.

Booking fee for the guest
14% to 0%
Flows designed, from home to booking status
0 to 7
Screens and states across 1440, 768 and 375
0 to 87
Template components
0 to 58
Sections editable in the CMS
0 to 10
Languages
1 to 2
Automated test cases
0 to 202
Founder time per week
120 min to 10 min
Draft states designed, each with one main action
0 to 12
Screens and states designed
0 to 77
Component boards
0 to 8
Recording delay
24h to 0h
Input errors (index)
100 to 30
Data entries per item
2 to 1
Paper forms per transaction
1 to 0

How to read a card: each line goes from the baseline before the project to the result after launch.

Every match of the season, and my own kits

Transfer window open

Need a creative playmaker for your team?

Talk me through your tactics once. I read the game fast, adapt on the move, and play your system from the first whistle.

Transfer sheet Form MA-10

Player
Majid Alf
Position
Product Designer, No. 10
Status
Fee transfer - Open to offers

Send your offer toemail@majidalf.com

Transfer news

Majid Alf available for new projects. Bids welcome from every club. Medical: passed. Best position: Creative Playmaker. Window closes when the calendar fills.

Transfer sheet Form MA-10

Player
Majid Alf
Position
Product Designer, No. 10
Status
Fee transfer - Open to offers

Talk me through your tactics once. I read the game fast, adapt on the move, and play your system from the first whistle.

Recruitment Scout