Full-time stats
Estimates. The "after" figures are counted on the live site (October 2026); the "before" figures estimate a typical single-page builder site. The ratings and villa counts on the site are Balimmo's own business figures, not results of the redesign.
Match facts
- Role
- Web designer & developer
- Platform
- Website (Next.js), in French
- Discipline
- WEB DESIGN
- Industry
- Construction & Real Estate Investment
- Tools
- Figma · Next.js
Before → after
- Services with their own page
- 1 to 6
- Trust proofs on the home page
- 1 to 6
- Clicks to book a call
- 3 to 1
How the match went
From the brief at kick-off to the result at full time.
- Minute 0, Kick-off
The brief
A French-language website for Balimmo, a custom villa builder in Bali, that guides overseas investors from the first idea to a villa that earns rental income.
- Minute 15, The opposition
The problem
Investing in a villa abroad feels risky. French-speaking investors need to trust the builder, understand every step from legal setup to rental management, and reach someone who speaks their language.
- Minute 35, Game plan
Goals and key features
- 01Six service pages along the investor journey
- 02Villa catalogue and shared-investment page
- 03Trust proofs on the home page
- 04Booking call to action on every page
- Minute 60, The play
How it was solved
The site follows the investor journey: six service pages from legal setup and land search to architecture, construction, furnishing and rental management, a villa catalogue, shared investment, and a "Prendre RDV" call to action on every page.
- Minute 90, Full time
The result
Investors can follow the whole project, from land to rental income, and book a call from any page, with the proof they need to trust the builder on the home page.
Key decisions
The choices that shaped the project, the reasoning behind them, and what they cost.
Follow the investor’s journey
- The problem
- Buying a villa abroad involves many steps, and an investor who cannot see them all sees risk.
- The call
- Six service pages in the order an investor meets them: legal setup, land search, architecture, construction, furnishing and rental management.
- Why
- Showing the whole path from land to rental income shows that the builder handles every step.
- Trade-off
- More pages to write, keep up to date and translate.
Proof before the pitch
- The problem
- A builder on another continent has to earn trust before an investor will call.
- The call
- The home page opens with proof: client rating, villas delivered, construction guarantee, weekly video updates, payment in instalments and a French-speaking contact.
- Why
- These are the doubts an overseas investor has; answering them first keeps them reading.
One call to action: book a call
- The problem
- A villa is a large investment that is never bought from a web page.
- The call
- A "Prendre RDV" (book a call) button in the header of every page.
- Why
- The decision happens in a conversation, so the site’s job is to start one from wherever the visitor is.
- Trade-off
- No instant price online; visitors who only want a quick figure may leave.
French first
- The problem
- Balimmo’s investors are mostly French-speaking.
- The call
- The site, prices and contact are in French, with prices in euros.
- Why
- Investors trust a builder who speaks their language, especially for a project abroad.
- Trade-off
- A narrower audience for now.