Full-time stats
Estimates for the booking steps. The other figures are counted on the live Framer template (October 2026): every vehicle card shows its daily price, and the home page shows star ratings, review counts and a "250+ Happy Customers" count. Not results from a live rental business.
Match facts
- Role
- Web designer (Framer template)
- Platform
- Website (Framer)
- Discipline
- Framer Template
- Industry
- CAR RENTAL
- Tools
- Figma · Framer
Before → after
- Steps from browsing to a booking request
- 6 to 3
- Vehicles with an upfront price
- 0% to 100%
- Trust signals on the home page
- 0 to 3
How the match went
From the brief at kick-off to the result at full time.
- Minute 0, Kick-off
The brief
Building trust in a saturated rental market. The client needed a fast, secure booking platform to win travellers and compete with larger aggregators.
- Minute 15, The opposition
The problem
Car rental is a crowded market where travellers compare a local company with large aggregators in seconds. Without clear prices and visible proof of reliability, visitors leave before they ask for a booking.
- Minute 35, Game plan
Goals and key features
- 01Homepage architecture: hero, vehicle categories, service transparency
- 02Fleet presentation: detailed vehicle cards, ratings and flexible pricing
- 03Trust-building content: company story, values and customer stories
- Minute 60, The play
How it was solved
A Framer website with a seamless look-to-book flow: a daily price on every vehicle, a clear fleet presentation by category, and ratings and reviews placed where booking decisions are made, for both local travellers and tourists.
- Minute 90, Full time
The result
A streamlined journey from browsing to booking, with trust signals placed at the moment of decision to reduce booking anxiety.
Key decisions
The choices that shaped the project, the reasoning behind them, and what they cost.
Show the price on every vehicle
- The problem
- Travellers compare a local rental company with large aggregators that always show a price.
- The call
- Every vehicle card shows its daily price with passengers, luggage, transmission and fuel.
- Why
- A hidden price reads as a high price and sends visitors back to the aggregator.
- Trade-off
- Prices are open to direct comparison.
A short look-to-book path
- The problem
- Every extra step between choosing a car and booking loses travellers.
- The call
- Vehicles are grouped by category and each card leads straight to a booking request.
- Why
- Fewer steps mean less time for booking anxiety to set in.
Trust where the decision is made
- The problem
- A smaller company has to prove it is reliable.
- The call
- Star ratings and review counts on every vehicle card, and a "250+ Happy Customers" count in the hero.
- Why
- Doubt peaks at the moment of booking; that is where the reassurance belongs.
Replays
Screens from the final design. Keep scrolling to roll the replay.
